LEGAL RECRUITING AGENCY FILLS GAP WITH MARKETING SERVICES FOR LAW FIRMS
(Boca Raton, FLA, March 25, 2015) Palmer Kent Associates, a 20-year legal recruiting firm, has expanded their operations to offer strategic business development and marketing consulting for small to mid-size law firms.
For the past 15 years in particular, law firms have had to learn how to market themselves by defining value propositions, creating competitive advantages, and positioning themselves properly in their markets to attract new business. As a relatively new discipline, the talent pool for bona fide legal marketers is shallow. The fact is, there are more law firms looking for this specialized service than there are professionals available.
Co-Managing Partner, Doug Horn, says of Palmer Kent's expansion, “For years now, law firms have been telling me they want to garner greater market share and develop more business through strategic marketing, but many were gun-shy to take the leap in making a fulltime hire.” He continues, “While our main focus remains on identifying and placing premier legal talent, this new service is designed to benefit a law firm’s bottom line by integrating top tier legal marketing executives into their company on an as-needed basis. We can offer law firms the added benefits of leveraging the best in class marketing services without the costs and risks associated in creating a permanent position.”
The legal marketing division at Palmer Kent is jointly led by Nathan Smith and Eric Rogell. Nathan is a former in-house law firm marketing director with an NLJ 250 ranked law firm, and has counseled dozens of firms in the creation, implementation and execution of marketing and PR programs. He is a published author, member of the Legal Marketing Association and the recipient of multiple Addy awards for excellence. Eric is a major influencer with Fortune 500 and consumer product companies, continuously traveling the world to teach these organizations to more effectively market their services. During his career, Eric has developed and implemented lead generation programs and client attraction techniques for many law firms. An experienced creative director, long-time promotional design instructor, and published author, Eric regularly lectures on how to use techniques from social dynamics to get the most out of networking, marketing, social media and sales.
The consulting model that Palmer Kent has established is the Fractional Chief Marketing Officer (CMO), essentially an on-call service that law firms utilize to create marketing plans; implement business strategy; and increase revenues. Services offered to law firms include, but are not limited to: strategic marketing development; business development planning and coaching; public relations; branding, positioning and messaging; proposal writing; budgeting; education; website and social media development; civic, community and professional involvement; event production and management; advertising; SEO; strategic networking; art direction and corporate photography.
“The simple truth is, every law firm must market themselves. Those that engage in smart marketing realize greater returns on their investments. Our new services give law firms of all sizes the ability to engage in legal marketing on their terms: as much or as little as they need.” states Alyssa Lerner, Co-Managing Partner.
About Palmer Kent Associates:
Palmer Kent Associates is an executive search firm specializing in the recruitment and placement of exceptional attorneys and senior level staff for leading law firms, specialty boutique firms and corporate law departments throughout the world. With more than 60 years of combined experience in the legal recruiting field, Palmer Kent Associates work with the largest and most respected law firms and in-house legal departments in the world, placing many partners, practice groups, counsel, associates and in-house counsel. We enjoy an outstanding reputation among both candidates and legal employers by providing the most thorough and confidential searches. Learn more at www.palmerkent.com